76 IDEEN
76 ideas.
One life.
Before I retire, I want to bring 76 ideas to life. My own. Shared ones. And good ideas from others, if they convince me.
Explore the collectionAn idea is a beginning.
Making it real is the next step.
Not everything
needs doing.
I don't want to do as many projects as possible. I want to do the right ones.
Some ideas start with me. Some with entrepreneurs, brands or people who want to change something. Some only emerge in conversation. What matters is not where they come from — but whether they have substance, make me curious and deserve to become real.
That is why 76 Ideen is neither a classic agency nor a classic portfolio. It is a personal selection. A collection of projects, products, brands, restaurant concepts, music, books, experiments and things that may not even have a name yet.
“I’m not looking for clients. I’m looking for ideas worth making real.”
One idea.
One tile.
The collection grows with the ideas. The tiles below are placeholders for future case studies; they do not show project progress.
- 01 / 76Placeholder
Room for an idea.
The story follows.
- 02 / 76Placeholder
Thinking further, together.
The story follows.
- 03 / 76Placeholder
A new perspective.
The story follows.
- 04 / 76Placeholder
A taste for the new.
The story follows.
- 05 / 76Placeholder
What remains is music.
The story follows.
- 06 / 76Placeholder
The next beginning.
The story follows.
- 07 / 76Placeholder
Making it happen, together.
The story follows.
- 08 / 76Placeholder
Brands with substance.
The story follows.
- 09 / 76Placeholder
A seat at the table.
The story follows.
- 10 / 76Placeholder
A sound of its own.
The story follows.
- 11 / 76Placeholder
Something that lasts.
The story follows.
- 12 / 76Placeholder
Ideas in code.
The story follows.
- 76 / 76Open
Perhaps your idea.
Many worlds.
One common thread.
My career has never been one-dimensional.
Before Bionade, I worked in marketing, music production and music distribution. Then came Bionade, Monster Energy, Milford Tea and Hard Rock Cafe. Different industries and perspectives that I now bring to developing and realising ideas.
- Early years
- Marketing · Music production · Music distribution
- FMCG
- Bionade · Monster Energy · Milford Tea · Brand building · Sales
- Hospitality
- Hard Rock Cafe · Restaurants · Leadership · Operations
- Today
- Choosing ideas, developing them and making them real.
Core skills
- Marketing & brand development
- Sales
- FMCG
- Food & Beverage
- Hospitality
- Concept development
- Music production
- Music distribution
- Leadership
- Innovation & AI
A good idea
deserves a conversation.
Legal notice & privacy
Disclosure pursuant to § 25 Austrian Media Act (MedienG)
Stefan Schäfer
Barwies 340
6414 Mieming, Austria
E-mail: ess76@me.com
Editorial line: personal website presenting the project “76 Ideen”.
Cover image: created with AI.
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